Fight the Fracture, a public education campaign, aims to empower patients who have suffered a fragility fracture and their caregivers to proactively seek medical professional help in secondary care prevention ‒ the prevention of a subsequent fracture.
The campaign will provide them with educational information, tools and resources. With this support in place, we envision patients will have a better understanding and awareness of fragility fractures and a common underlying cause, osteoporosis.
Our goal is to encourage them to take the necessary steps to initiate a conversation with their doctor toward improved, proactive management of their condition. That's why we created this website. By increasing awareness of all aspects of osteoporosis, we hope to help people understand their situation so that they can improve their bone health and prevent future fractures.